Fortnum & Mason Store, LondonFortnum and Masons store at 181 Piccadilly was established in 1707 by William Fortnum & Hugh Mason. Founded as a grocery store, Fortnum's reputation was built on supplying quality food, and saw rapid growth throughout the Victorian era stocking exotic, speciality and also 'basic' provisions to the Royal Household, the British Troops & Society events such as Henley Regatta and Ascot Races. The store claims to have invented the Scotch egg as a picnic