Rolex Day-Date 18238 Purple Roman Numerals DialWhen the Rolex Day Date was introduced in 1956, it stood alone as the brands only truly complicated wristwatch. Hard to imagine today, but despite several earlier attempts at more complex timepieces, Rolex had struggled to convince buyers that practicality and prestige could coexist in a single watch. Everything changed when President Dwight D. Eisenhower was seen wearing a Rolex Day Date. From that moment on, the model became forever associated with