The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea when Everyone is Lying to You Book by Rob Fitzpatrickpremium off white cream pages Stitched binding Matte cover local premium copy Language English Dimensions 5. 5 x 8. 26 inches Genre Business, Entrepreneurship, Non fiction. 126 pages summary "The Mom Test" is a practical guide for entrepreneurs and business owners on how to effectively gather valuable insights from potential customers. Rob Fitzpatrick provides a framework for conducting customer interviews that goes beyond the superficial and helps
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The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea when Everyone is Lying to You Book by Rob Fitzpatrick